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The Adolf Hitler diet: the new foodie trend? #food #diet #fashion #hipster

Whatever about the current excitement over Corbynmania in Britain, there’s no doubt that the hottest political trend over the last few years has been the resurgence of the far right in Europe and beyond.


Whether the National Front in France, Golden Dawn in Greece, the Party for Freedom in the Netherlands it seems that being a quasi-fascist is firmly back in vogue.

Quite clearly, this political phenomenon has permeated popular culture. Now I can’t pretend to be up with fashion trends, but if I nip out for a loaf of bread or a pint of milk I’m sometimes so shocked at the haircuts and styles emerging from the barbers or clothes shop that I want to run away and join the nearest resistance cell.


The musician Bryan Ferry once remarked that the Nazis had ‘great style’ and a solitary glance at a pack of stylish young men these days will confirm that fact. Many wouldn’t look out of place in the Third Reich. Take hip London brand ‘Boy’, still favoured by numerous A-listers despite its logo’s unmistakeable similarities to the Nazi Reichsadler.

Then there’s the ascent of the aggressive crew-cut or slicked-back undercut. Although not the exclusive preserve of the right wing, this style is sometimes dubbed the ‘SS cut’ and sported by many a trendy young fella.

But why should this apparent popular homage to national socialism be restricted to the boys? Why should they have all the fun?

When it comes to the girls of today, by contrast, it’s pretty evident that emulating the staid mantra of Kinder, Küche, Kirche associated with Nazism is not cool. At least in the fashion stakes. The wholesome dumpy German housewife look might be indulged in by pretty young things at events like Oktoberfest but outside Bavarian-themed pubs you don’t see it very often as a style choice for the fashion-conscious young woman.

article-0-037C0785000005DC-555_233x343women in Nazi germany

But don’t let this apparent gender disparity fool you!

We all know that dieting is more popular among women than men. And it’s in the arena of the latest cool diets – assisting you in looking your slender youthful best – that the girls give the boys a run for their money in paying seeming homage to the Nazis.

Let me explain … I refer, of course, to the most ‘with it’ dietary fads of today and their unacknowledged debt to – who else? – Adolf Hitler.

Now, one of the most influential role models for diet-conscious young gals today is ‘Deliciously Ella’ – Ella Woodward – who offers recipes sans wheat, meat and sugar. Heard of her? Like Nigella Lawson, she’s the daughter of a fairly right-leaning politician but just check out her website (http://deliciouslyella.com/) and it’s all peace, love and avocadoes and not a hint of Hitler and his dietary dreams.


Then there’s Hemsley and Hemsley (http://www.hemsleyandhemsley.com/) Now they are a couple of slender sisters who basically just eat vegetables. Occasionally, ever so occasionally, meat creeps in. But they’re singing from the same hymn sheet as our Ella.


‘Yeah, OK. I know Hitler was a vegetarian, but what has all this got to do with the Führer?’ I hear you cry. Well, read on …

All these trendy girls are topped by Fully Raw – http://www.fullyraw.com – the creation of Kristina Carrillo-Bucanam, who rid herself of Hyperglycemia at the age of 18 eating nothing but a low fat raw vegan diet consisting solely of fresh fruits and vegetables, and the pinnacle of raw food cool. Of course, Kristina’s recipe ideas are confined to the realm of gazpachos, smoothies and salads. Cooking, she claims, destroys nutrients, “denatures the proteins, carcinogizes the fats, and caramelizes the carbohydrates”.

Kristina 238

You could counter that cooking releases certain nutrients as well as killing bacteria and, well, simply makes many foods taste better. Not to mention the climactic differences between Kristina’s Texas and Northern Europe; salads are simply less appetising without the sunshine. But to do so would spoil the fun and destroy the admittedly tenuous premise of this blog post.

So, where’s the link with Nazi cool? Well, Hitler was advocating all this stuff decades ago, darling.


HJ auf Fahrt

He wasn’t a mere veggie, our Adolf, oh no! His dietary opinions went far beyond the volkish eintopfsuppe, the Germanic disdain for the western dietary impurity, and the longing to return to rye bread and autarchy. No, I tell you Hitler was the unacknowledged father of the hip diet of today.

Take this excerpt from Hitler’s Table Talk (5 November 1941):

“It’s not impossible that one of the causes of cancer lies in the harmfulness of cooked foods.”

 Or this, from 29 December 1941:

“the doctors used to say that a meat diet was indispensable for the formation of bones. This was not true … we have bad teeth … this has something to do with a diet that’s rich in yeast. Nine tenths of our diet are made up of foods deprived of their biological qualities … mortality is enormous among [people] who eat only cooked foods.”

Or this from 22 January 1942:

“When you offer a child the choice of an apple, a cake or a piece of meat it’s the apple he chooses … ancestral instinct”

So there you have it! Move aside, skeletal cool dietary gurus, Adolf beat you to it. And like the return of fascism in the fashion stakes, the extreme national socialist diet is quite obviously creeping in to trendy eating habits.

The Hitler diet: the next big foodie trend? Remember, you heard it here first.


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Guinness Saved Ireland


My piece ‘How Guinness Saved Ireland’ is the featured article in this month’s History Ireland magazine (see above).

The story was also picked up by red top rag The Irish Sun, which ran the piece under the pun ‘World War Brew’ without acknowledging me. But then what do you expect from that publication?

RTE radio soon followed suit, covering the story on the Tubridy show (21 mins in): http://www.rte.ie/radio/utils/radioplayer/rteradioweb.html#!rii=1%3A10318589%3A4678%3A05%2D09%2D2014%3A

Of course, the version that appeared in the newspaper gets the detail wrong, so here’s the real story:

Thirst is a Dangerous Thing: How Guinness Saved Ireland in World War Two

Seventy plus years ago – February 1944 – and it is at last clear that the Allies are going to win the Second World War (1939-45). In Eastern Europe, the Red Army’s march west is gathering pace. In Italy, the Allied offensive at Monte Cassino is underway. And in Northern Ireland, in anticipation of D-Day, the number of British and American servicemen has swelled to a peak of 120,000.

With this teeming garrison of Allied troops now making up one tenth of the entire population of the six counties, some fear a cross-border invasion. But for policy makers in Dublin, the build-up of troops north of the border is the surest sign yet that Éire will emerge from the war with her neutrality and independence intact. One of the main reasons for this rather contented attitude south of the border lay in the title of the play that the well-oiled author Myles na gCopaleen was writing at the time: Thirst.

Churchillian Bullying

Back in 1938 and 1939, with European conflict on the horizon, Ireland was exporting around 800,000 barrels of beer annually. By 1940 and 1941, with war underway, this figure leapt closer to the million mark. These healthy export figures were thanks to the thirst for Guinness from the rapidly expanding number of men enlisted in the British military and wartime industries.

British Prime Minister Winston Churchill, who himself possessed a seemingly unquenchable thirst for booze, knew that alcohol was integral to the preservation of morale on the UK Home Front. By the end of 1941, however, wheat was becoming seriously scarce in Ireland. In fact, on all fronts, it looked as if Éire could not survive the war for much longer as a neutral country. This was because Churchill viewed Irish neutrality as not only self-serving but greedy. The washing up of deformed and bloated bodies on the west coast of Ireland – casualties of the Battle of the Atlantic – was, for Churchill, evidence that the character of Irish neutrality was mercenary rather than virtuous. With one eye trained on control of the Irish ports and the other on the British-shipped supplies Ireland was eating up, he wrought revenge by subjecting the Irish people to an agonising supply squeeze.

In an attempt to coerce Ireland onto the Allied side, Churchill oversaw the throttling of the Irish economy throughout the pivotal year of 1941. Éamon de Valera’s Ireland, still without its own merchant navy and perilously reliant on British supplies, was now subjected to the full force of British economic warfare.

If, by 1943/44, the warming certainty that neutral Éire would prevail was gradually enveloping Ireland’s policy makers, 1941 had been Ireland’s wartime Annus Horribilis.  Attempting to deliver a death blow to the Irish agricultural economy, the British cut the vital annual supply of agricultural fertilisers to Ireland from 100,000 tons to zero. Likewise, the British supply of feeding stuffs was slashed from six million tons to zero. Petrol, too, was cut. At Christmas 1940, pumps across the state suddenly ran dry. Trains soon stopped running as the supply of British coal stalled. With bellies rumbling and the centenary of Ireland’s Great Hunger approaching, there were reports of the Phoenix Park deer and even Dublin zoo animals going missing. Dublin prostitutes, according to contemporary accounts, asked for payment not in cash but in sought-after commodities like soap or tea. As wheat production waned and the state desperately introduced the 100% black loaf (which in turn inhibited calcium absorption, leading to a massive increase in childhood rickets) it was claimed in the Dáil that ‘the poor are like hunted rats looking for bread’. To top it all, German bombs rained down, Dublin Castle was ravaged by fire and, most ominously, Ireland suffered a serious Foot and Mouth outbreak.

Meanwhile, Irish people were experiencing a fall in wages in real terms and a steep rise in the cost of living. With the Irish economic situation aggravated by a booming black market and the seriously belated introduction of full rationing, the situation darkened. Famine soon became a realistic fear. Public health declined in tandem with the supply situation and that quintessential Famine disease – typhus, the ‘Irish fever’ – made an unwelcome reappearance in the country. Globally, an estimated twenty million people would die of starvation during the Second World War. It was the increased incidence of famine and mention of the dreaded ‘F-word’ which prompted the Irish government, in 1942, to take decisive action to preserve its very existence …

Plato’s Cave

Such hardships are often hidden from accounts of life in Emergency Ireland. At the time, the widely quoted na gCopaleen contributed some of his most biting satire to the column ‘Cruiskeen Lawn’ in the Irish Times. But his references to the ‘plain people of Ireland’ sat too long as a waggish substitute for an analysis of social and economic conditions. As the poet Maurice Craig (writing in 1942) put it: ‘Pity is lost on the tongues of the witty, And the wolf at the door is a figure of fun.’

Popular appraisals of the Irish experience in the Second World War went on to quietly but surely influence the historiography of the 1939-45 period. In 1971 one of Ireland’s great historians, FSL Lyons, used Plato’s allegory of the cave to claim that Emergency Ireland was ‘almost totally isolated from the rest of mankind’. The analogy heavily coloured the historiography which followed it. Ireland as ‘Plato’s Cave’ was born: shorthand for boredom, ignorance and stasis in the socio-economic sphere.

An altogether racier high political narrative came to dominate the history of Ireland during the Second World War, one complete with Nazis-at-large and diplomatic broadsides. Many of the earlier histories of Ireland’s wartime survival are all about Big Men and their rhetorical exchanges. Similarly, in popular discourse, the compelling story of Ireland’s economic survival was nudged to one side as an often ahistorical narrative on the moral rights and wrongs of Irish neutrality took hold, one invariably informed by a Holocaust-tinted hindsight.

The real losers in this broad historiographical process were the legions of ordinary people; those who found themselves in miserable Emergency turf camps or huddled in Dublin’s embarkation centres, shaved of all body hair and doused all over in blue disinfectant as if in some sort of grotesque homage to woad-painted ancients. It would not be until the turn of this century that Emergency historiography would undergo a long overdue shift, with the emergence of works taking a proper look at Irish socio-economic history at this juncture.

Economic Survival 

While debates such as the one surrounding Dev’s condolences on the death of Hitler are very interesting, therefore, our overriding question when addressing wartime Ireland ought to be ‘how on earth did independent Ireland survive economically?’ Back in 1941/1942, just how how did tiny Éire – possessing scant natural resources, rapidly regressing to a medieval horse-and-cart economy, and described by another titan of Irish literature, George Bernard Shaw, as ‘a powerless little cabbage garden’ – hope to sustain itself against the might of Anglo-American pressure?

This is a complex question which, admittedly, bleeds into the high political; and there is no short answer. A clue, however, lies in the communiqués back to London from the Dublin-based British press attaché and future British poet laureate John Betjeman. In these letters, Betjeman regularly spelt out the Irish supply situation. A typical report ran ‘No coal. No petrol. No gas. No electric. No paraffin’ but conceded ‘Guinness good’. Guinness, therefore, was arguably the most important economic weapon that the Irish possessed.

In March 1942, in an effort to preserve wheat supplies to ensure that the poor had enough bread, the Irish government imposed restrictions on the malting of barley and banned the export of beer altogether. Consequently, the British attitude, hitherto devil-may-care, shifted dramatically. After the British army complained to Whitehall of unrest caused by a sudden and ‘acute’ beer shortage in Belfast, a hasty agreement was drawn up between senior British and Irish civil servants. Britain would exchange badly needed stocks of wheat in exchange for Guinness.

A short time later, though, Guinness complained that they did not have sufficient coal to produce enough beer for both the home and export markets. Guinness was, of course, an established pre-protectionist company which the Irish Department of Supplies did not wholly trust. On this occasion, though, it was worth their while to take Guinness at their word. The Irish government promptly re-imposed the export ban, to the chagrin of their British counterparts. This time, in a further attempt to slake the thirst of Allied troops north of the border, British officials grumpily agreed to release more coal to Ireland.

Barter proved a highly volatile business and when Ireland did succeed in securing fertilisers and machinery in return for Guinness it was often in the face of strong opposition from the United States Combined Raw Materials Board and the British Ministry of Agriculture.

Slowly but surely, though, this pattern of barter repeated itself. Faced with a ballooning and dry-tongued garrison of American and British troops in Northern Ireland in the long run-up to D-Day in June 1944, the British and Americans periodically agreed to release stocks of wheat, coal, fertilisers and agricultural machinery in exchange for Guinness.

These supplies were to keep neutral Ireland afloat during the Second World War and enable the continuance of Irish neutrality. The British wartime economic squeeze, lubricated by Guinness, was slowly loosening; proof that even in wartime, as na gCopaleen would attest,

“When things go wrong and will not come right,

Though you do the best you can,

When life looks black as the hour of night –



Bryce Evans is Senior Lecturer in History, Liverpool Hope University & 2014 Winston Churchill Fellow







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